Facebook & Instagram lead ads, straight into your CRM
Stop downloading CSVs from Ads Manager and pasting leads into WhatsApp groups. BrokLeads receives every Facebook and Instagram instant-form lead the moment it's submitted, tags it with its campaign and ad, and hands it to the next agent in line.
How do I connect Facebook lead ads to a CRM?
In BrokLeads you log in with Facebook, choose the Pages whose forms you use, and map your existing campaigns and forms. From then on Meta sends each new lead by webhook within seconds, and you can pull in leads from the last 90 days. Instagram lead ads use the same Meta forms, so they arrive the same way.
Do Instagram lead ads work the same way?
Yes. Instagram lead ads use Meta's instant forms, so once your Facebook Page and its forms are connected, Instagram leads arrive alongside Facebook ones, with their campaign, ad set, ad and form. There's nothing extra to install and no integration tool in the middle.
Each lead is then assigned round-robin to the agents on that campaign, with daily caps, and you see cost per lead from Meta next to the leads each campaign produced. If you also run TikTok forms, see TikTok lead ads; if your leads live in Google Sheets today, compare spreadsheets and a CRM.
From form submit to the right agent
No exports, no copy-paste, no leads waiting in Ads Manager.
Instant lead sync
Meta sends each lead by webhook the moment the form is submitted.
90-day backfill
Pull in leads submitted in the last 90 days when you connect a form.
Campaign, ad and form kept
Every lead keeps its campaign, ad set, ad and form IDs.
Round-robin per campaign
Each campaign has its own agent rotation, with daily and total caps.
Cost per lead
Meta spend, CPL, CPC and CPM per campaign, next to its leads.
Repeat enquiries matched
A repeat enquiry joins the same contact, matched by phone or email.
How fast do Facebook leads arrive?
Within seconds, by webhook
Meta pushes each lead to BrokLeads as soon as the form is submitted, so an agent can call while the customer still remembers the ad.
Your campaigns, mapped
BrokLeads doesn't create or edit your ads. You map the campaigns and forms you already run, and leads follow that mapping.
Agents alerted
The assigned agent sees the lead in their list, and gets a push alert if they use the BrokLeads mobile app (Android now, iOS coming soon).
WhatsApp follow-up
When the lead messages your WhatsApp number, the chat joins the same lead and goes to the same agent. BrokLeads doesn't send the first WhatsApp message itself.
Results back to Meta
On request, the Conversions API sends lead stages and sales back to Meta, so campaigns can optimise for buyers.
The features behind it
Questions we hear a lot
Do I need Zapier or another integration tool?
No. BrokLeads connects to Meta directly: you log in with Facebook, choose your Pages and map your forms. Leads arrive by webhook, with no third-party tool or per-lead fee in between.
Can I bring in my older Facebook leads?
Yes, up to 90 days back. When you connect a form, BrokLeads can pull in leads submitted in the last 90 days. Older leads, and leads from other tools or a spreadsheet, can come in through the CSV or Excel lead import, which flags duplicates and records those contacts without marketing consent.
Will a new lead get a WhatsApp message automatically?
No. WhatsApp only lets a business start a chat with an approved template, and BrokLeads doesn't send one when a form arrives. Agents follow up by phone, or the customer messages your number and the chat joins their existing lead.
Can I see which ads bring leads, and what they cost?
Yes. Every lead keeps its campaign, ad set and ad, and BrokLeads shows Meta spend, cost per lead, CPC and CPM per campaign. It doesn't calculate cost per sale; with the Conversions API, sales can be sent back to Meta instead.
What does Facebook lead ads capture cost?
It's included in every BrokLeads plan, priced per user per month: from PKR 1,499, AED 49 or SAR 45, excluding tax, with a minimum of two users. Meta charges you for the ads themselves; there's no per-lead fee.
Connect your lead forms on a demo
Bring a live campaign: we'll connect the Page and you'll see the next lead arrive.