CRM software for UAE teams that sell on WhatsApp
Most UAE sales teams already sell on WhatsApp and Meta ads, then try to fit both into a CRM built for email. BrokLeads starts from those channels: every lead captured, shared round-robin, answered from one number, and every sale approved by the owner, in AED.
What should a UAE sales team look for in a CRM?
If your leads come from Meta or TikTok ads and your team closes on WhatsApp, look for real-time lead ads capture, fair automatic assignment and a shared WhatsApp inbox built in, not bolted on. BrokLeads does that from AED 49 per user per month. Teams that sell mainly by email and quotes are better served by a general CRM.
Why UAE teams outgrow a general CRM
General CRMs such as Zoho and HubSpot are strong on email, pipelines and customisation, which is why they're common in Dubai. For a team whose customers arrive from Instagram ads and reply on WhatsApp, though, the WhatsApp part often needs an extra integration, the lead ads part another one, and each agent still ends up chatting from their own phone.
BrokLeads is built the other way round. Lead ads and WhatsApp chats become leads on their own, leads are shared round-robin with daily caps, and the team replies from one number on the official WhatsApp Business API. Owners see cost per lead for every Meta campaign and approve every recorded sale.
It fits most teams that sell from ad leads and chats: online stores, institutes and training centres, clinics, travel agencies and car dealers. Brokerages get property inventory in AED and square feet on top; see our real estate CRM for Dubai brokerages.
A CRM for how UAE teams actually sell
Every plan has every core feature. Onboarding over video call is free.
Meta & TikTok lead ads
Instant form leads arrive in real time, with their campaign and ad attached.
Shared WhatsApp inbox
One +971 number for the team, on Meta's official Cloud API.
Round-robin with caps
A fair rotation per campaign; inactive agents are skipped.
Owner-approved sales
A deal only counts once an owner or manager approves its amount.
A workspace per emirate
Run Dubai and Abu Dhabi as separate workspaces, in AED and on Gulf time.
Role-based access
Agents see their own leads; managers and owners see everything.
What should a UAE business check before choosing a CRM?
Official WhatsApp, built in
Look for Meta's official WhatsApp Cloud API, not an unofficial WhatsApp Web tool that can get a number blocked.
Ad leads without middleware
Facebook, Instagram and TikTok lead ads should arrive in real time, so agents never work from a spreadsheet export.
Per-user pricing in AED
BrokLeads is AED 49, 69 or 99 per user per month, excluding 5% VAT, from two users.
Honest limits
The Arabic interface is machine-drafted and awaiting native review, and there is no Bayut or Property Finder feed, no email marketing and no quotes or invoices. It's a lead and WhatsApp CRM.
The features behind it
How much does BrokLeads cost in the UAE?
Starter
For a small sales team getting every lead and chat into one place.
- All core features
- 1 workspace with 1 WhatsApp number
- Setup call and guides
- Email and WhatsApp support
Not included: Meta Conversions API, Messenger and Instagram inbox, AI suggestions.
Growth
For teams running Meta and TikTok campaigns every week.
- Everything in Starter
- Up to 3 workspaces, each with its own WhatsApp number
- Meta Conversions API
- Guided setup: forms, number, templates, routing
- Priority WhatsApp support
- AI suggestions on request
- Messenger and Instagram inbox: coming soon on Growth and Business
Business
For larger teams and multi-branch businesses.
- Everything in Growth
- Up to 10 workspaces, each with its own WhatsApp number
- Team training and campaign mapping
- Named account manager
Enterprise
25+ users, by quote.
- Volume pricing
- Invoice and bank-transfer billing
- Custom onboarding
- Quarterly reviews
Per user per month, excluding 5% VAT. Pay yearly and get two months free. WhatsApp messaging fees are billed by Meta directly to your WhatsApp Business Account at Meta's published rates. BrokLeads adds no markup and no per-number fee.
Free trial: 7-day free trial, extendable on request. The trial has all Starter-level features for a small team, with one workspace and one WhatsApp number. Meta's messaging fees apply to the messages you send. The response-time report is on by default in a trial workspace, for owners and managers. WhatsApp broadcasts are not part of the trial unless we enable them for your trial workspace on request. It does not include the Meta Conversions API or the Messenger and Instagram inbox (coming soon on Growth and Business), and the AI assistant is switched on only on request.
Questions we hear a lot
Is BrokLeads a UAE company?
No. BrokLeads is built by Teknoesis in Lahore, Pakistan, one hour ahead of the UAE. Everything runs online: onboarding and training are over video call, and support is on WhatsApp.
How is BrokLeads different from Zoho CRM?
Zoho CRM is a general CRM with a very wide feature set, including email, quotes and deep customisation. BrokLeads does less, but lead ads capture, round-robin distribution, a shared WhatsApp inbox and sale approvals work out of the box, without extensions to set up.
Is BrokLeads available in Arabic?
The web app can be switched to Arabic with a right-to-left layout (see Arabic interface); the mobile app follows in its next update. The Arabic text is machine-drafted and still awaiting a native review, and emails and notifications aren't translated yet. Agents also chat with customers in Arabic, English or any other language on WhatsApp, and you can submit Arabic message templates to Meta from BrokLeads.
Can we run Dubai and Abu Dhabi as separate branches?
Yes. Each branch is its own workspace, with its own team, leads, WhatsApp number, currency and timezone. Managers switch between them from one login, and reports are per workspace.
Can we import our existing leads?
Yes. Managers and owners can import a CSV or Excel file: BrokLeads maps your columns, flags duplicates by phone, runs the import in the background and gives you a downloadable file of rejected rows (see lead import). Imported contacts are recorded without marketing consent, so they can't be broadcast to until consent is recorded. Facebook lead forms can also be backfilled up to 90 days.
How much does BrokLeads cost in the UAE?
AED 49 per user per month on Starter (minimum 2 users), AED 69 on Growth (minimum 5) and AED 99 on Business (minimum 10), excluding 5% VAT. Every plan has every core feature; Growth and Business add more workspaces, the Meta Conversions API and guided setup. Meta bills WhatsApp message fees and ad spend to you directly.
See BrokLeads with your UAE leads
A 30-minute walkthrough in AED, with your own campaigns and team.