How Citi Stone cut lead handling from 10 minutes to 2
Citi Stone runs Facebook lead ads for several projects at once. Since August 2026, every form submission and website enquiry reaches the right agent automatically, and, according to Citi Stone, handling a lead takes about two minutes instead of ten.
- Company
- Citi Stone Pvt Ltd
- Industry
- Real estate
- Country
- Pakistan
- Lead sources
- Facebook lead ads, website form
- Using BrokLeads for
- Lead capture, project campaigns, round-robin routing
- Using BrokLeads since
- August 2026
- Team
- 15 to 20 sales agents
The challenge
Citi Stone advertises several projects on Facebook at the same time. A senior team member, often the CEO, downloaded the leads from the Meta forms and sorted them by criteria before passing them on.
Each lead was then handled in Excel: open the sheet, find the record, add the details, update it by hand. Citi Stone puts this at about ten minutes per lead, and website enquiries arrived separately.
How Citi Stone uses BrokLeads
- 01
Each project's ads mapped to its own campaign
Citi Stone's existing Facebook campaigns and lead forms were mapped to BrokLeads campaigns, one per project. Every lead now carries the project, form and ad it came from.
- 02
The website form connected
Enquiries from citistonepk.com flow into the same lead list through the BrokLeads website form, so web and Facebook leads are handled the same way.
- 03
Round-robin to the sales team
New leads are assigned automatically to the next agent on that project's rotation. Agents get push notifications on the BrokLeads mobile app, and web notifications can also be switched on from the profile page. Managers see who received each lead and when.
The result
Leads are assigned the moment they arrive; nobody downloads, sorts or assigns them by hand.
Agents search and open a lead's record in seconds; Citi Stone estimates about two minutes per lead instead of ten.
15 to 20 agents work from one lead list. BrokLeads shows managers, project by project, how many leads each campaign produced and where each lead stands.
“We stopped losing leads overnight. BrokLeads routes every inquiry to an agent before the client puts their phone down.”
The parts of BrokLeads they use
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